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Beauty,  Favourites,  Lifestyle

What the Foundation!

Make-up should never be a mask. What the Foundation is an amazing complexion product that evens out your skin for a polished look that looks great anywhere and everywhere.

It’s not a tinted moisturiser; it’s not a traditional foundation. WTF is a sheer formula that blends seamlessly into your skin with light to medium cover. Made with sodium hyaluronate to help restore suppleness and improve the appearance of dry skin, WTF is moisturising and skin restoring against environmental stressors. Perfect if you’re on a city break, cycling holiday or even a cruise to a different climate!

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Simply apply WTF directly to your face (avoiding the eyes) and build coverage wherever you need it for a totally natural look that’s free from blemishes and imperfections. WTF works flawlessly with other brilliant Jones Road products like The Face Pencil for additional coverage on areas with extra redness, blemishes of discolouration, and Miracle Balm for a dewy, soft-focus tint or glow.

Why we love it

  • You only need a pea-sized amount
  • Super quick and easy
  • Ultra-nourishing formula
  • Apply with fingertips, brush or dry sponge
  • No need to moisturise first!
  • Easy to dispense into handy-size travel pots

Available in a choice of 12 perfect shades for every age and skin tone, you can even mix shades for a tonal skin colour that looks incredibly natural. Giving you an fresh and even complexion that looks like your skin on its best day. Every day.

Take the quiz to find your perfect match at

What the Foundation Tinted Moisture Balm £42
(35.0g / 1.14 oz)
30-day guarantee
Free shipping on UK orders over £75

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